3 Jersey Shore Businesses Who Nailed Their Branding
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social...
View ArticleSummer at the Jersey Shore with lotus823 – Digital Marketing Roundup
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn...
View Article3 Ways Teambuilding Helps Spark Creativity
As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches...
View ArticleFind Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are...
View ArticleThe Top PR Strategies for Local Businesses
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized without the hefty budgets...
View Article3 Jersey Shore Businesses Who Nailed Their Branding
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social...
View ArticleSummer at the Jersey Shore with lotus823 – Digital Marketing Roundup
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn...
View Article3 Ways Teambuilding Helps Spark Creativity
As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches...
View ArticleFind Your Match: Hiring the Right Public Relations Agency
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are...
View ArticleTEDxAsburyPark: Describe the Most Passionate Person You Know
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place at...
View Article5 Reasons Why Trade Shows Can Be Valuable for Business
Trade shows may seem like an out dated experience, but they still are essential for building your brand and business. These industry-specific events provide valuable face time for companies around the...
View ArticleWhy You Should Hire an Agency for Service Consultation
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm...
View ArticleUnderstanding Crisis Preparedness and Management
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it...
View ArticleHow to Stand Out From Other Exhibitors at Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like...
View ArticleExperiential Marketing 101: Everything You Need to Know
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more...
View ArticlePost-Crisis Recovery: Steps for Moving Forward
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you have a...
View Articlelotus823 Named to Inc.’s Best Workplaces List For the Second Year in a Row
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most...
View ArticleThe Working Mom: Balancing a Career & Parenthood
Mother’s Day is the perfect time to reflect on your policies and benefits to evaluate how well you’re doing at accommodating the parents on your team. Millennials currently account for 25% of all...
View ArticleHoliday Shopping Trends in Q4: Insights and Analysis
Q4 is a highly anticipated time for consumers and businesses alike. As the holiday season kicks into full gear, so does the rush of shopping activity that can significantly impact the retail industry....
View ArticleQ4 2023 Consumer Report: Holiday Shopping Trends
‘Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the...
View Article
More Pages to Explore .....